What the rules require
Since 2021, Mastercard has required adult platforms to keep the written consent of every person who appears in content. That consent covers being filmed or photographed, public distribution and, where relevant, downloads.
The rules also provide a right to removal. Anyone who appears in content can ask for it to be taken down. Reports of non-consensual content must be resolved within seven business days at most.
The three moments of consent
Before publication. Every person who appears, including a co-performer, proves their identity and age, then signs their consent. The content stays blocked until this is done.
Throughout the life of the content. Consent is stored and easy to find. At any time you know who consented, to what and when.
When someone changes their mind. They withdraw their consent. A takedown request goes to your team. You keep a record of the decision and of the takedown time.
Common mistakes
- Verifying the creator but not the co-performers.
- Accepting a consent signed by the creator "on behalf of" a partner.
- Keeping a signed form in a folder, with no link to the content concerned.
- Not measuring the time between a consent withdrawal and the actual takedown.
How Pleenk Approve helps
Before publication, the creator invites every person who appears in the content. Each of them verifies their identity with a liveness check, then signs their consent themselves. The consent is stored and linked to the person's identity.
From their own space, each person sees where they have consented and can withdraw consent at any time. A takedown request is then sent to your platform and tracked until it is resolved. Pleenk measures the takedown time. This evidence feeds the report you share with your PSP in one click.
Frequently asked questions
Does a co-performer need to create an account on my platform?
At a minimum, they must prove their identity and age, then sign their consent themselves. They do not need to become a creator.
Does consent cover clips and replays?
It covers what was agreed at the time of signing. If you republish content in another form, check that the consent provides for it.
What happens if someone withdraws their consent?
Your platform receives a takedown request. Your team removes the content, and the decision is recorded together with its timing.
Does Pleenk remove content itself?
No. The decision and the removal remain your platform's. Pleenk forwards the request, tracks it and keeps the evidence.